In this project, I designed a dynamic motion poster in honor of Earth Day, centered around the theme: What does the Earth aspire for us to do?

Inspired by the idea of Earth Day as a celebration of the planet's vitality, I created a vibrant scene featuring a birthday cake with candles, symbolizing our collective hope for Earth's well-being.

The poster includes animated sequences highlighting actions that contribute to environmental health and prosperity: recycling, wildlife conservation, tree planting, renewable energy adoption, and water conservation. My goal was to raise awareness and inspire advocacy for environmental issues, both on Earth Day and in everyday life. Through visual storytelling, I aim to encourage meaningful steps toward a sustainable future.

I have a strong passion for animated textures, and for this piece, I created a looping newspaper texture featuring stories about environmental issues. This texture overlays all objects, giving the poster the appearance of being printed on recycled paper.

Scroll for a detailed breakdown!